When you join Kainos, you get to think beyond limitations to make an immediate and positive impact – like transforming digital services for millions of citizens or helping Fortune 500 companies get live and thrive on Workday.
You’ll be part of a people-first culture that is growing around the world. We’re a creative, committed, and diverse group of individuals who succeed as a team.
At Kainos your ideas are heard and valued and you’ll leave a legacy that you can feel proud of. Join us and discover how our people write our story.
Role Purpose & Responsibilities
At Kainos, we aim to build a world-class business development and marketing capability, powered by talented professionals who drive innovation and collaboration. This role plays a pivotal part in ensuring Kainos continues to expand its footprint, especially within the Workday ecosystem.
As the
Field & Alliances Marketing Manager for Workday Products, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business goals. You will work closely with sales, business development, and strategic partners to elevate Kainos’ position in the market and generate leads that fuel our growth.
Key Responsibilities
- Strategy Development & Execution: You will own the development, implementation, and management of our North American Field and Alliances marketing strategies for Workday products. Your strategies will align with our commercial priorities and support our growth within this key sector.
- Campaign Management: Lead the creation and deployment of targeted marketing campaigns aimed at driving awareness of Workday offerings, generating leads, and supporting alliance field efforts. You will leverage various channels (digital, events, content, etc.) to achieve measurable outcomes.
- Budget Ownership & ROI Reporting: You will oversee the marketing budget, ensuring effective use of resources. Your role includes providing ongoing reporting on campaign effectiveness, ROI, and key marketing metrics to internal stakeholders, as well as identifying opportunities for optimization.
- Strategic Partner Alliances: Build and maintain strong relationships with key strategic partners, such as Workday and other relevant players. Leverage these relationships to identify opportunities for joint marketing initiatives and drive commercial value for Kainos. Stay attuned to industry trends and apply them to enhance Kainos’ market positioning.
- Field and Event Marketing: Lead the planning and creation of field events aimed at strengthening strategic partnerships and Kainos brand awareness in North America.
Essential Requirements
- Proven experience in marketing at a strategic level, preferably in a B2B technology environment.
- Experience in managing marketing strategies, ideally related to SaaS or Workday solutions, focused on driving business results.
- Expertise in executing successful campaigns that align with commercial objectives, especially in relation to lead generation.
- Strong understanding of CRM systems and marketing automation platforms.
- Demonstrated ability to build trusted relationships with senior stakeholders and external partners.
- Experience in leading project teams, with a focus on professional development.
- Strong communication and presentation skills, capable of influencing at all levels.
- Ability to manage multiple priorities in a fast-paced, high-pressure environment.
Desirable Skills
- Degree in Marketing, Communications, or related field.
- Experience with PR, including drafting press releases and managing media relationships.
- Knowledge of event management and project management best practices.
- Understanding of the technology landscape, especially trends that could impact marketing efforts for Workday products.
Who You Are
You are driven by Kainos' values: determination, honesty, respect, creativity, and cooperation. As a Field & Alliances Marketing Manager, you will apply these values daily, fostering a collaborative team culture that is focused on delivering outstanding results. Your commitment to building relationships, both within Kainos and with external partners, will be key to your success.
About Us
At Kainos, we use technology to solve real problems, making people's lives easier and businesses more effective. Our expertise spans digital services and Workday solutions, where we work with clients across healthcare, commercial, and the public sector to create positive change. Together, we aim to make the world a little better, every day.
For more information, visit kainos.com.
So what are you waiting for? Let’s write the next incredible chapter of our story together.
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.
