Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About The Team
Do what you love. Love what you do. At Workday, we bring best-in-class finance, HR, planning and analytics together, giving organizations of all sizes the power to adapt. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Workday experience is the combination of everything that's outstanding about Workday: our culture, our core values, our company meetings, our recognition programs, but most importantly, it's our people. It's everything that makes us different from your average employer and makes Workday an outstanding place to work.
About The Role
The Senior Manager, Field Marketing will manage a small team of Field Marketing Managers to support a brand to demand marketing strategy. They will work closely with sales leaders and extended teams (including Solution Consulting, Revenue Operations, Value Management, Corporate Sales Development, Partners, and more) to plan and advise on a comprehensive, marketing strategy for the business segment.
The ideal candidate will gain a deep understanding of our market trends, customer needs/challenges, products, go-to-market messaging, and coach a team to build and run the overall brand to demand marketing plan.
Key Responsibilities:
- Partner with sales to understand pipeline gaps/opportunities and lead a team to build a cohesive 6-month rolling Field Marketing plan focused on exceeding goals.
- Clearly communicate the marketing strategy, plans, goals, and outcomes to all collaborators, as well as internal cross-functional teams..
- Coach a team of field marketers to complete a end-to-end program management and tactics from initial planning to follow up, including vendor management, program promotion, sales enablement, and data management/measurement
- Measure results by analyzing metrics delivered from marketing programs and regularly report results and trends to sales leadership. Pivot plans based on findings and health of the business.
About You
Basic Qualifications
- 7+ years Field Marketing Experience at B2B company and understands integrated marketing strategy.
- 4+ years of managing a team of Field Marketers to build a brand to demand strategy.
- A consistent track record working successfully in cross-functional environments to achieve results
- Evaluate program and campaign effectiveness, ongoing results, and present findings to key team members
- Leverage data and insights to create the strategy, improve efficiencies, build projections, and report on impact
- Take bold initiative, address problems, and make continuous process improvements
- Passion for solving challenges, operate with a high sense of integrity, and demonstrate a strong work ethic
Other Qualifications
- Bachelor’s degree or equivalent experience in marketing, or related field, required.
- Excellent verbal and written communication skills.
- Strong problem-solving and critical thinking abilities.
- Proficiency in marketing tools such as Salesforce, Marketo and Tableau,
- Team player focused on collective success.
- Strong initiative and a "can-do" attitude.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $166,600 USD - $250,000 USD
Additional US Location(s) Base Pay Range: $145,600 USD - $250,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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